VISCOngoing
Content and Social Media Operations Workflow
Researching an end-to-end workflow for planning, producing, editing, publishing, and operating content across major Chinese platforms.
Current scope
Build a sustainable workflow across Douyin, Kuaishou, Xiaohongshu, and WeChat Channels, covering topics, production, video editing, publishing, operations, and review.
Core questions
- How can a creator maintain a steady source of useful topics?
- How should one piece of content adapt to different platforms?
- How can scripting, filming, editing, and publishing work together more efficiently?
- How should performance data guide the next iteration?
Next step
Map the content characteristics and publishing flow of each platform, then develop reusable templates, tools, and automation.